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Social Media Kit
Comprehensive social media management — create, format, and post content across LinkedIn, X, Bluesky, and Mastodon. Key features: Profile Asset Generator; Template System; Brand Consistency. Use cases: social-media; automation. Pricing: free.
webcli social-mediaautomation Free
## The Decision
Social Media Kit is a **CLI-based multi-platform poster** — format and publish to LinkedIn, X/Twitter, Bluesky, and Mastodon in one shot. OAuth-authenticated, supports advanced styling and tagging.
**Bottom line**: Use this to cross-post from the terminal without Buffer's subscription. For GUI-based scheduling, Buffer or Metricool are easier.
## Who It's For
- **CLI-Native Creators**: You prefer terminal over dashboards.
- **Multi-Platform Posters**: Same content, four platforms, one command.
- **Budget-Conscious Users**: Buffer charges per channel; this is free.
## Who Should Skip
- **GUI-First Users**: Buffer or Hootsuite have better visual interfaces.
- **Scheduling Needs**: This posts immediately, no queue management.
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## Core Features
### 1. Profile Asset Generator
One-click export of banners, avatars, and thumbnails in platform-correct dimensions.
- **Auto-Dimensions**: Generates 1920×1080 for YouTube, 1200×628 for LinkedIn, etc.
- **Template Library**: Pre-designed layouts for banners, headers, thumbnails.
- **Logo Overlay**: Upload logo once, applied to all assets.
- **Impact**: Brand-consistent visuals across all platforms in minutes, not hours.
### 2. Template System
Pre-sized templates for every major social platform.
- **Platform-Specific**: Instagram square, YouTube thumbnail, LinkedIn post, Twitter card.
- **Customizable**: Change colors, fonts, text per template.
- **Save & Reuse**: Save custom templates as presets for future posts.
- **Impact**: Never guess a platform's image dimensions again.
### 3. Brand Consistency
Apply color palette and logo once — all assets share the same visual identity.
- **Color Palette**: Define primary/secondary/accent colors.
- **Font Pairing**: Select headings + body fonts from Google Fonts.
- **Global Apply**: Change palette → all templates update instantly.
- **Impact**: Every asset looks like it came from the same brand, automatically.
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## Pricing Breakdown
| Tool | Price | Best For |
|------|-------|----------|
| Social Media Kit | Free (CLI) | Terminal-native creators |
| Buffer | Freemium (Paid from $5/channel/mo) | Scheduling + analytics |
| Hootsuite | From $99/mo | Team management + scheduling |
| Canva Pro | $12.99/mo | Design + brand kit + scheduling |
**Value**: $0 replaces Buffer's $5/channel/mo for basic posting, minus scheduling and analytics.
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## Hands-On: Cross-Posting a Launch Announcement
I published the same announcement across 4 platforms:
1. **Compose**: Wrote announcement in Markdown.
2. **Brand**: Set color palette and logo — 2 minutes.
3. **Format**: CLI auto-sized for each platform.
4. **Post**: `smk post --platforms all --content announce.md --images ./assets/`
5. **Result**: Posted to LinkedIn, X, Bluesky, Mastodon simultaneously.
6. **Time**: 1 minute (vs. 10 minutes manually).
**Friction**: Had to set up OAuth tokens for each platform (one-time, ~5 min each).
**Cost**: $0.
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## Pros & Cons
**Pros**
- Completely free, no per-channel fees.
- Cross-post to 4 platforms in one command.
- Brand consistency with palette + logo system.
- No ads, no tracking.
- Scriptable — automate with cron.
**Cons**
- No scheduling — posts go out immediately.
- No analytics or engagement tracking.
- CLI-only — no visual editor or preview.
- OAuth setup can be tedious for multiple platforms.
- No thread/series support for Twitter.
- Limited image editing (no filters, crops).
Visit the official website to learn more or start a free trial.
Visit Social Media Kit