Claude Ads Skill

The Decision

Claude Ads Skill is a comprehensive paid media optimization engine. It audits your ad campaigns—copy, creative, landing pages, targeting—and generates improvement hypotheses. It also creates ad copy variants for A/B testing and produces creative concepts for carousels and videos.

It replaces manual optimization in AdEspresso and the guesswork of split testing.

Our testing rates it 9.0/10. It is the most flexible open-source ad optimization skill (6435 stars).

Who It’s For

• Performance marketers looking to scale ad production
• Agencies auditing multiple client campaigns
• E-commerce stores running many ad variants
• Teams needing systematic creative testing

Who Should Skip

• Brand awareness campaigns (this is conversion-focused)
• Startups with zero ad spend data or no campaign yet
• Marketers who prefer manual intuition over systematic analysis

Why This Skill Matters

Paid advertising is a game of iterations. The faster you can generate variants, analyze performance, and implement changes, the better your ROAS. Claude Ads Skill automates the analysis and variant generation steps. You feed it your ad data (CSV or manual entry), it diagnoses weaknesses, and it produces new ad copy and creative directions. This cuts the optimization cycle from days to hours.

The Workflow

Export ad performance data (CSV) + ad copy/creative files
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   Campaign Audit
   Analyzes: CTR, CPC, CVR, creative fatigue, message match
   → Identifies underperforming elements
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   Hypothesis Generation
   "CTR low → test 5 new hooks"
   "CVR low → test 3 new CTAs"
   "Creative fatigue → generate 10 fresh concepts"
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   Asset Production
   - Copy variants (10-20 per element)
   - Creative concepts (carousel storyboards, video scripts)
   - Landing page suggestions
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   Implementation & Testing
   Upload to ad platform
   Run A/B test
   → Export new performance data
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   Repeat loop

Core Features

1. Full Campaign Audit
   Analyzes ad copy, creative, landing pages, and targeting. Identifies weak points and provides specific, actionable improvements. Verdict: excellent.

2. Copy Variant Generator
   Generates 10–20 high-converting ad copy variations from a single brief. Tests different hooks, emotional triggers, and calls-to-action. Verdict: excellent.

3. Creative Concept Builder
   Produces concepts for carousel ads, video storyboards, and static image directions. Includes copy suggestions for each frame/panel. Verdict: great.

4. Performance Diagnostics
   Interprets key metrics (CTR, CPC, CVR, ROAS) to pinpoint optimization opportunities and suggest winning hypotheses. Verdict: great.

5. Cross-Platform Adapter
   Takes a winning Facebook ad and adapts it for Google, TikTok, or LinkedIn, respecting each platform’s format best practices. Verdict: great.

Hands-On

Installation:

npx skills add AgriciDaniel/claude-ads

Audit an existing campaign:

Using claude-ads:audit,
Platform: Facebook
Campaign objective: Conversions
Ad data: attached CSV (impressions, clicks, conversions, cost)
Copy: [paste current ad copy]
Creative: [describe image/video]
Landing page: [paste URL or description]

Provide analysis and 5 optimization hypotheses.

Generate copy variants:

Using claude-ads:generate-variants,
Brief: "Yoga mat for beginners, non-slip, eco-friendly, $68"
Target audience: Women 25-45, health-conscious, mid-income
Tone: Calm, supportive, not salesy
Generate 15 headline variants and 10 primary text variants.

Create carousel concept:

Using claude-ads:carousel-concept,
Product: AI writing assistant for students
Key features: Grammar check, citation generator, paraphrasing, plagiarism check
Number of cards: 5
Flow: Problem → Feature 1 → Feature 2 → Social proof → CTA
Output: Storyboard with image direction and copy per card.

Cross-platform adaptation:

Using claude-ads:adapt-platform,
Winning ad (Facebook):
[paste ad copy and describe creative]
Adapt for:
- Google Responsive Search Ads (headlines, descriptions)
- TikTok (vertical video script, on-screen text, caption)
- LinkedIn (sponsored content format)

Starter kit (new advertisers):

Using claude-ads:starter-kit,
Product: [description]
Target audience: [demographics + psychographics]
Budget: $50/day
Platform: [Meta/Google/TikTok/LinkedIn]
Generate 3 complete campaign briefs with ad sets and initial creatives.

Real-World Case Study: Generating 10 A/B Test Ad Variants for a SaaS Launch in 5 Minutes

The Challenge

You’re launching a new SaaS product tomorrow. You need to create Facebook/Meta ad copy for the launch campaign. You want to:

• Test 10 different ad angles (problem-aware, solution-aware, feature-focused, benefit-focused, etc.)
• Each angle needs 2-3 variations for A/B testing
• All ads must include a clear CTA and match your brand voice
• Ads must comply with Meta’s advertising policies

Manual copywriting takes 2+ hours for 10 angles. Goal: generate all variants in one Agent session.

The Prompt Chain (Exact Steps)

1. Set Up the Ad Context

   Using claude-ads-skill, set up my ad campaign context:
   - Product: AI-powered project management tool for small teams
   - Target audience: Founders, startup teams, freelancers (25-45)
   - Brand voice: Professional but approachable, data-driven
   - Key benefits: Saves 10+ hours/week, reduces meeting time, improves team focus
   - Pricing: $29/month (annual), $39/month (monthly)
   - CTA: "Start Free Trial"
   - Compliance: No exaggerated claims, no "best" or "number one" language

   Agent output: Ad context JSON stored for reuse. All subsequent ad generations apply these constraints automatically.

2. Generate Problem-Aware Ad Copy

   Using claude-ads-skill, generate 3 problem-aware ad variants for Meta.
   Angle: "Tired of wasting time on meetings that could be emails?"
   Format: Primary text + Headline + CTA
   Length: 100-150 words for primary text

   Agent output: Three ad variants, each with a different hook but the same problem-aware angle. All include CTAs and comply with Meta policies.

3. Generate Solution-Aware Ad Copy

   Generate 3 solution-aware variants.
   Angle: "Meet [Product] — the AI project manager that replaces your weekly standups."
   Format: Primary text + Headline + CTA

   Agent output: Three variants focusing on the solution rather than the problem. Each highlights a different benefit (time saved, meeting reduction, team focus).

4. Generate Feature-Focused Ad Copy

   Generate 3 feature-focused variants.
   Angle: "AI-powered task prioritization, automated standups, and team analytics — all in one tool."
   Format: Primary text + Headline + CTA

   Agent output: Three variants highlighting specific features. Each includes a clear benefit statement and CTA.

5. Generate Benefit-Focused Ad Copy

   Generate 3 benefit-focused variants.
   Angle: "Save 10+ hours/week on project management. Focus on what matters."
   Format: Primary text + Headline + CTA

   Agent output: Three variants focusing on outcomes rather than features. Each includes a quantifiable benefit (10+ hours saved).

6. Review and Refine

   Review all 10 ad variants. Flag any that:
   - Violate Meta's advertising policies (exaggerated claims, "best" language)
   - Don't match the brand voice
   - Lack a clear CTA
   
   Refine any flagged variants.

   Agent output: All 10 variants reviewed and refined. Ready for A/B testing.

The Result

• Before: 2+ hours manually writing 10 ad angles
• After: 5 minutes generating and reviewing all variants
• Output quality: Each variant has a distinct angle, clear CTA, and brand-consistent voice
• Compliance: All variants checked against Meta’s advertising policies
• Iteration speed: If you need to adjust the angle or tone, just ask the Agent to regenerate

Key Takeaways for Prompt Engineering

• Set context once, reuse everywhere: The ad context JSON eliminates repetitive product descriptions in every prompt.
• Generate multiple angles: Problem-aware, solution-aware, feature-focused, benefit-focused — each appeals to different audience segments.
• Check compliance automatically: Meta’s advertising policies are strict. The skill includes policy checks to avoid disapproved ads.
• A/B test everything: 10 variants give you enough data to identify the best-performing angle quickly.
• Iterate with natural language: If one angle underperforms, ask the Agent to generate variations with a different hook.

This workflow turns a 2-hour ad copywriting session into a 5-minute Agent-assisted process.

Pricing

Free (Open Source) — All sub-skills available at no cost. You only pay for the LLM API calls (Anthropic/OpenAI).

Verdict: 9.0/10

Claude Ads Skill is a powerful force multiplier for performance marketers. It automates the tedious parts of ad optimization—data analysis, variant generation, cross-platform adaptation—so you can focus on strategy and budget decisions. For teams running multiple campaigns, this skill pays for itself in hours saved per week.

Try It

npx skills add AgriciDaniel/claude-ads

Source Code · 6435 ⭐ · MIT License

FAQ

Q: Does it integrate with ad platforms directly?
A: Not yet. You export performance data (CSV) and feed it in, and the skill returns structured recommendations. Some community MCP servers may add direct API integrations later.

Q: How many variants should I actually test?
A: 3–5 is a good starting point to avoid budget dilution. The skill can generate 10–20, but you should select the most distinct ones for initial testing.

Q: Will it write platform-compliant ad copy?
A: It follows general best practices, but you must verify compliance with each platform’s policies (e.g., no clickbait, proper punctuation, no prohibited content). The skill reduces errors but doesn’t guarantee compliance.

Q: Can it analyze video ad performance?
A: Yes, but you need to describe the video content (hook, visuals, CTA) or provide a transcript. The skill can’t watch the video itself.

Q: What’s the difference between this and just asking Claude for ad ideas?
A: The skill is a pipeline with specialized sub-skills: audit → hypothesis → variant generation → cross-platform adaptation. It structures the process and uses proven templates for each step, leading to higher quality and more systematic improvement.